Getting started on Twitter is like pushing a boulder up a mountain in a snowstorm while wearing flip-flops.
10 unconventional ideas about building an audience.
For your first project, don’t build a castle. Build bricks.
Unconventional advice about online creations.
If you’re getting started creating online, don’t build a castle. You’re better off building bricks. Bricks are solid, timeless, and consistent.
Bricks are like LEGOs. Build bricks today, assemble tomorrow. Initial bricks are poor. Consistency comes with practice.
Good bricks require reps. Some people say 10,000 hours to hone your craft. Bricks apply to anything. Blogs, videos, illustrations… the list goes on.
After mastering bricks, it’s time to assemble. Start with something small. Tweets become threads and blogs become courses. …
The edge of the world is mother nature’s playground. Day by day, she graces us with an innocuous presence, searching for the right combination of elements. One afternoon, she flips the script. In an instant, life turns upside down.
Every day, a surfer paddles out to sea, in search of “the one,” that perfect wave. Day in, and day out; day in, and day out; a melody of surf and sea. Until one day, she catches a flawless barrel and takes it on an unforgettable ride.
Yvon Chouinard got his start in 1953 as a 14-year-old climber at the Southern California Falconry Club. He studied climbing under one of the adult leaders, Don Prentice, learning to rappel down the cliffs to explore the falcon nests. Those lessons stuck with Yvon and sparked his lifelong love of climbing.
Shortly thereafter, Chouinard began hanging out at Stoney Point and Tahquitz Rock, where he met some other young climbers who belonged to the Sierra Club. Eventually, the friends moved on from Tahquitz to Yosemite, to teach themselves to climb its big walls.
Back then, climbers only had access to…
I grew up in a family that valued travel and had the means to afford a big trip every year. One year, we escaped to the beautiful island of Maui. What I discovered in Hawaii wasn’t just white sand beaches and stunning scenery, but a completely different culture and a different way of thinking.
The aloha spirit makes Hawaii a one of a kind place.
Over time, I discovered many Hawaiian traditions. We’re all familiar with hula, but there were other ideas that stuck with me still to this day. One of those ideas is called Malama and it means…
If you speak with people in the beer industry about sustainable practices, one thing quickly becomes clear: brewing, in general, is not an environmentally friendly business.
“Beer is about as wasteful a product you can imagine,” says Joe Bolick, a director at the Iowa Waste Reduction Center, a non-profit organization that provides environmental consulting for state businesses.
Unfortunately, it’s true. Breweries require significant energy to kiln-dry and roast malt, heat mash, boil hops, chill, and refrigerate the final product. On top of the brewing process, there are byproducts and transportation.
Sustainability has been a focal point in the wine industry…
There was a time when companies avoided politics at all costs. Rather than focusing on a particular cause or political candidate, CEOs concentrated their efforts on sales and growing their business. When companies contributed to political campaigns, they contributed equally to both parties.
Needless to say, times have changed.
Today, it’s fashionable for corporations to take a stance on social justice issues. Rather than fearing an impact on the bottom line, it’s seen as a way to grow the business and enhance customer loyalty. Among young people, it’s an expectation that brands take a stand.
This paradigm shift is not…