How to Push a Boulder up a Mountain
Unconventional advice about getting started on Twitter — Getting started on Twitter is like pushing a boulder up a mountain in a snowstorm while wearing flip-flops. 10 unconventional ideas about building an audience. Followers aren’t the goal. The goal is to create something worth following. Followers are a lagging indicator of great work. The secret to success isn’t…
Don’t Build Castles, Build Bricks
Unconventional advice about life and creations — For your first project, don’t build a castle. Build bricks. Unconventional advice about online creations. If you’re getting started creating online, don’t build a castle. You’re better off building bricks. Bricks are solid, timeless, and consistent. Bricks are like LEGOs. Build bricks today, assemble tomorrow. Initial bricks are poor. …
The Playground, Pup, and Summit
A series of short stories — Playground The edge of the world is mother nature’s playground. Day by day, she graces us with an innocuous presence, searching for the right combination of elements. One afternoon, she flips the script. In an instant, life turns upside down.
The Surfer, Fish, and Sea
A series of short stories — Surfer Every day, a surfer paddles out to sea, in search of “the one,” that perfect wave. Day in, and day out; day in, and day out; a melody of surf and sea. Until one day, she catches a flawless barrel and takes it on an unforgettable ride.
The No-BS Formula to Building a Cult Brand
How one innovator gives outdoor apparel new meaning — Yvon Chouinard got his start in 1953 as a 14-year-old climber at the Southern California Falconry Club. He studied climbing under one of the adult leaders, Don Prentice, learning to rappel down the cliffs to explore the falcon nests. …